Sage

01 — Blog, SEO pages, downloads editor

Editor for Sage

I ensure our audience gets benefit-first jargon-free content across UKI, CA, US and SA regions.

Content types: articles, pdf downloads, seo landing pages, emails, webinars, podcasts and external blogs.

I manage the end-to-end process, working with stakeholders and delivering to project timelines.

As an addition to my role, I have recently undertaken a voluntary position as a co-lead for the internal UKI Ability Network. Duties include FY25 planning on colleague activations, network expansion and training, and creating those materials, events, and surveys that will re-ignite our membership. Supported employees are productive employees.

01 — Case Study

Our aim was to refresh the challenger brands that often joined Sage with unsuitable and outdated content, and align to the Sage tone of voice with user benefit front-of-mind. Challenges were senior stakeholder resistance to change and style guide limitations.

02 — Creative process

By understanding each brand's user base and product features, I was able to deliver clear pieces of content that reflected the needs of the business. Existing content was edited to engage the user more purposefully, and still created a flow-through to the Sage brand style. The marketing content was then localised to support the regions.

03 — Results

As part of my refresh of both marketing materials and the in-product copy itself, one challenger brand had an onboarding uplift of 11% for the first month and 9% for the next two months after refresh.